What is personalised advertising and how do we use cookie technology for behavioural advertising?</i> </b> </p> <p>Personalised and behavioural advertising helps us to serve you with relevant advertisements based on your web-browsing behaviour. We use cookies to analyse the type of content you read to provide you with content relevant to your interests.&nbsp;Depending on where in the world you are, we may need your consent to serve you with personalised advertising. If you do not consent, or you opt out, you will still receive advertising but it will not be targeted.</p> <p>We also use third-party cookies from our trusted partners to understand the types of people who access our content so we can target advertising to them.&nbsp;</p> <p> <b>Marketing</b> - these enable us to track your online activity to help us deliver Economist Group advertising and to limit how many times you see these adverts. Depending on where in the world you access our apps and websites, we may need your consent to use these.</p> <p> <b> <i>What are first- and third-party cookies?</i> </b> </p> <p>There are <b>first-party cookies </b>that are set by us when you visit our websites. Only we can read these cookies.</p> <p>