Employees' access to user data is controlled and limited.</p> <p> <strong>Analytics </strong>– In order to understand the use of our service, we need to allow site analytics tools to access some information regarding your site usage. These tools are Google Analytics and Microsoft Clarity. The information we collect through these third-party services includes your IP address, your device type and Operating System, your Internet browser, your location, the pages on our website you have visited, the actions you've performed on these pages (including recordings of your interactions, such as movements, mouse clicks), and actions you've performed in our online app (such as the number of flipbooks you have created, upload and download history).</p> <p> <strong>Advertising </strong>– We engage advertising tools and platforms (Google Ads, Bing Ads, Facebook Ads, Capterra, and G2Crowd) to run interest-based ads for Flipsnack or display relevant advertising to you while using Flipsnack Service. In order to run ads, we need to allow advertisers to get information about site visits and visitors through the use of cookies and other tracking methods, including Google Tag Manager. In addition, to measure the effectiveness of ad campaigns, we allow Supermetrics to access data regarding the performance of our ad campaigns. To opt out of Google's use of cookies, please visit the Google Advertising opt-out page.