Permitted uses of Ad Data</strong> <ul> <li> <strong>Serving ads and promoting apps</strong>– allowing Publishers to promote advertising, apps and content in their mobile apps or web display, and to allow Advertisers to bid on Publishers’ inventory.</li> <li> <strong>Serve interest-based advertising and personalized content</strong>– enable our partners to infer interests and serve ads and personalized content to users based on their behavior, app activity and inferred interests. We will not serve interest-based ads or personalized content based on information that we consider sensitive, such as race, religion or health.