The Bitly Services shall not be used in connection with any Prohibited Content, or any activities where the use or failure of the Bitly Services could lead to death, personal injury or property or environmental damage or adversely impact or impose liability on Bitly in any manner.</li> <li> <b>Customer Content.</b> Customer hereby grants to Bitly an irrevocable, perpetual, non-exclusive, sublicensable, transferable, royalty-free, worldwide license, to use, copy, import, display, reproduce, perform, distribute, create derivative works, alter or modify all URLs and other information provided by Customer to Bitly (“Customer Content”) in connection with the provision, operation and promotion of the Bitly Services, creation of Bitly Link Metrics and for other business purposes.