You understand that by providing content, materials or information to Company or in connection with the Services, such as Ad Creatives, (collectively, “User Submissions”), Company hereby is and shall be granted a non‑exclusive, worldwide, royalty‑free, perpetual, irrevocable, sublicenseable and transferable right to display, use, distribute, transmit, reproduce, and provide user access to such User Submissions (including all related intellectual property rights) in connection with providing the Services and Company’s (and its successors’ and assigns’) business, including without limitation for promoting and redistributing part or all of the Services in any media formats and through any media channels. however, Company will only share personally identifiable information in accordance with Company’s privacy policy in effect from time to time and located at liftoff.io/privacy. Furthermore, you understand that Company retains the right to reformat, modify, and translate any User Submissions submitted by you as necessary to provide the Services.