Violation of the Platform License may result in infringement of intellectual property and contractual rights of Essential, other Users, or other Persons, which is prohibited by law and could result in substantial civil and criminal penalties.</p> User Content <p>Unless otherwise provided in a separate written agreement between you and Essential, you retain all right, title, and interest in and to any Content that you submit, upload, post, or transmit in or to the Platform ("<strong>User Content</strong>"). provided, you hereby grant to Essential a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, transferrable, assignable, sublicensable (through multiple tiers) right and license to exercise all copyright, privacy and publicity rights, and any other rights you have in such User Content in any media now known or not currently known in order to operate, perform, promote, advertise, market, and improve upon the Platform (the "<strong>User Content License</strong>"), which is without any payment, permission, or notification due from Essential to you or any other Person. The User Content License includes the right and license for Essential to make, use, sell, reproduce, publish, modify, adapt, prepare derivative works from, combine with other works, translate, distribute, display, perform, and sublicense User Content in any form, medium, or technology now known or hereafter developed.