Advertiser agrees that it shall not, and shall not permit a third party, during the Term of this Agreement or thereafter, directly or indirectly, to: (i) copy, alter, decompile, translate, disassemble, modify, reverse-compile, reverse engineer, redistribute, make any derivative use of, furnish, distribute, rent, sell, lease, lend, sublicense, give or otherwise transfer, permit access to or disclose the Intellectual Property, or any part thereof, or any interest therein, in any form to any other firm, person or entity without the express written consent of Acuity. (ii) use the Intellectual Property: (A) for any illegal purpose or in a manner that violates any applicable law or regulation.