You will always retain the ownership rights to your content, but PearlMountain Limited shall be entitled to a non-exclusive yet perpetual, irrevocable, sub-licensable, royalty-free, and worldwide license to all user generated content that you have made publicly available. It shall be your responsibility to ensure that you have all the rights and authorizations to grant this license and entitle PearlMountain Limited to adapt, modify, translate, reproduce, create derivative works, publish, perform, display, distribute, or use such user generated content for promoting its business, marketing or commercially exploiting such public content for commercial purposes, or exercising the rights granted in this Terms of Use.