Remember our users' previous search of products and services, and dynamically display more relevant content to them.</li> <li>Record users' behavior on our site, such as pages visited, emails clicked, forms completed and products and services purchased to create customized advertisements and communications that better meet your needs.</li> <li>Evaluate user traffic and behavior on the site to compile activity reports.</li> <li>Conduct research and diagnostics to improve our products and services.</li> <li>Identify users arriving at the site via a referral from an affiliate website or sponsored link.</li> </ol> <p>Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Learn more about privacy at Google here.</p> <p> <strong>Third Party Advertising</strong> </p> <p>In other cases, we allow third parties to use Cookies for advertising purposes. Sometimes our web pages contain content or ads from third parties, such as videos, news content, or ads delivered by other ad networks. Because your browser connects to those third parties' web servers to retrieve that content, those third parties are able to set or read their own cookies on your device and may collect information about your online activities across websites or online services. We also work with third party partners to show their advertisements to you on our and third- party websites. Our partners may use demographic and preference information to allow advertising to be targeted to the users for whom they are most pertinent.