All trademarks, service marks, and trade names are proprietary to Aura or its Affiliates and/or third-party licensors. As used in this Agreement, “Affiliate” means any entity directly or indirectly controlling, controlled by, or under common control with Intersections Inc. dba Aura, where “control” means ownership of more than 50% of the voting equity or membership interests of an entity or the ability to direct an entity. Except as expressly authorized by Aura, you agree not to sell, license, distribute, copy, modify, publicly perform or display, transmit, publish, edit, adapt, create derivative works from, or otherwise make unauthorized use of the Materials. Aura reserves all rights not expressly granted in this Agreement.</li> <li> <strong> Indemnification</strong>. To the fullest extent permitted by law, you agree to indemnify, save, and hold Aura and its Affiliates, and each of their respective contractors, subcontractors, officers, directors, shareholders, employees, agents and its third-party suppliers, licensors, and partners (collectively, the “<strong>Aura Entities</strong>”) harmless from any claims, losses, damages, liabilities, including legal fees and expenses, arising out of your use and misuse of the Software or Service, any violation by you of this Agreement, or any breach of the representations, warranties, and covenants made by you herein.